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an ethos

The Four Pillars

The Ethos Behind Memento Mori

Memento Mori isn't about dwelling on death. It's about living with urgency, purpose, and intention. These pillars help to shape everything we do and guide us through the decisions and actions that make up who we are.

Integrity

in•teg•ri•ty
noun
• firm adherence to a code of especially moral or artistic values

At the heart of MMP is the courage to stay aligned with who we are, no matter who's watching. Integrity means taking full ownership of everything we do. Stay true to your values, stay true to your word, and above all, stay true to yourself. Because if you can't stay true for you, how can you expect to be there for someone else?

Are your choices aligned with the person you claim to be?

Discipline

dis•ci•pline
noun
• control gained by enforcing obedience or order
• orderly or prescribed conduct or pattern of behavior
• self-control

Discipline is about consistency over motivation. You've got to be able to do the things you have to do, even when you'd rather do the things you want to do. It's doing what must be done—especially when things get rough. Work hard, persevere, and build the life we want through action, not just intention.

What would your life look like if you honored your own promises?

Resilience

re•sil•ience
noun
•the capability of a strained body to recover its size and shape after deformation caused especially by compressive stress
•an ability to recover or adjust easily to misfortune or change

Resilience is your ability to look ahead, even when things aren't going your way. It's our refusal to stay down. The willingness to bend, but never break, and grow stronger through adversity. When life hits hard, hit back harder, and grow.

When life tests you, do you fold, or do you rise?

Humility

hu•mil•i•ty
noun
• freedom from pride or arrogance
• the quality or state of being humble

Ego is the enemy, and you need to keep yourself honest. Humility is a reminder that continual growth requires us to be open to new ideas, admitting when we're wrong, and realizing there is always something to learn. It's a quiet confidence that's rooted in purpose, not pride.

Can you remain grounded while striving for greatness?