MEMENTO MORI
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REMEMBER THAT YOU MUST DIE
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STOP EXISTING • START LIVING
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In november 2013, I lost my brother Jason in a motorcycle accident.
In the years that followed, I realized I wasn't just grieving, I was processing the way I was living my own life. Jason taught me more in death than he did in life with one simple lesson: He lived every day like it was his last. Memento Mori is Latin for 'Remember that you must die.' This brand exists because of what that phrase has taught me. Which is that the reminder of death is really a reminder to live.
What we stand for
Integrity
Do the right thing, no matter who's watching.
Discipline
Do what you must before you do what you want.
RESILIENCE
Bend, but never break. Rise every single time.
HUMILITY
Stay grounded. Let your actions speak.
WEAR THE REMINDER
